ASBURY PARK BEERFEST

BRANDING / LOGO DESIGN / POSTER DESIGN

For the rebrand of the annual The Asbury Park Beerfest we looked back at vintage alcohol labels and advertisements to refine the events already present retro sensibilities. To keep things clean and easy to maintain, updated the number of typefaces, created new illustrations, and introduced and easy to update color palette system to allow the event collateral to be easily updated each year