UPPER DECK
SHUFFLEBOARD CLUB

BRANDING / LOGO / VISUAL IDENTITY

Visual identity for Upper Deck Shuffleboard Club— a pop up recreation area and bar on the second floor of the historic Convention Hall in Asbury Park, NJ. Inspired by the retro designs of the 50s and 60s, Upper Deck features hand painted style lettering and oceanside color palette. We were reverse engineered and redesigned the courts to fit the space, making them non-regulation but still fun for the casual player and were painted specifically to show the wear and tear of play, giving them a less polished, more authentic feeling to visitors. Most signage is hand painted with the exception of the rules board which is a hand stretched canvas print.